
Proxy buyers play a crucial role in facilitating cross-border shopping for consumers in the USA and Japan. In the context of the USA, a proxy buyer acts as an intermediary who helps international shoppers purchase products from US-based retailers. This service is particularly valuable for individuals residing in countries where direct shipping from US stores may not be available or is prohibitively expensive. On the other hand, in Japan, the concept of proxy buyers is widely used by international consumers who wish to buy products from Japanese online stores. These proxy buyers provide a local address for shipping, consolidate multiple orders, and handle the international shipping process, making it easier for overseas customers to access the diverse range of products offered by Japanese retailers. The role of a proxy buyer in Japan extends to assisting with language barriers and providing insights into local market trends, ensuring a seamless shopping experience for international buyers. Overall, proxy buyers serve as essential facilitators for cross-border e-commerce, enabling consumers to access a wider selection of products and overcome logistical challenges associated with international shopping.